02:01 > What do you do? 09:42 > Fav drink? 10:51 > F*ck-up? 13:14 > What made you to start your own company? 14:29 > What kind of pain do you typically see companies have? 22:46 > OKR 24:49 > Pace (rhythm) 28:09 > Pitfalls 35:33 > Company improvement measurements 38:15 > What is important for the customer? 41:01 > Guest question (phone call) 43:44 > Main challenges? 45:31 > Guest recommendation?
In this episode of Fail and Grow, Wilma meets Sophie Hedestad, CEO Noxit, and former top executive at Meltwater and Netigate. Sophie shares her extensive experience with OKRs (Objectives & Key Results) and explains why this powerful framework is essential for achieving true Operational Excellence. Discover how clear goal-setting, effective cascading, and transparent communication can align your organization, boost efficiency, and accelerate growth. If you're struggling with disconnected goals and outdated spreadsheets—this episode is a must-listen!Â