Fail n' Grow

From the board room: 5 things that successful sales and marketing teams do differently (🇬🇧) Jeanette Anttila, Operational Specialist

Episode Summary

Intro Start-07:50 Today's topic 07:54-43:18 Outro 43:20-The End

Episode Notes

Jeanette Anttila is a professional board member and experient operational advisor for the investment company Summa Equity. She has previously worked as companies such as SAP and Klarna. 

In this episode Jeanette shares the top 5 things successful sales and marketing teams do differently: 

(Without mutual order) 

• Define and develop ICP
• Define and develop your Sales and Marketing Playbook
• Define the blueprint from Lead to Deal 
• Be data driven and use your CRM and Marketing Automation 
• Metrics that matters 

This episode is for you who are keen to have a high competitive advantage.