07:15 > Intro 07:17-36:32 > Today's topic: Identify new growth opportunities through customer insights and growth hacking 38:06-39:41 > Sofias wings an answer to Per Tjernberg, CEO Pipelabs, business question 39:45 > Outro
Now is the time to renew ourselves and discover our future ICP (Ideal Customer Profile). Allocate resources to map out what is needed to be competitive in the future and to be prepared for success when the economic climate changes for the better.
This is Sofia Alexus' approach to recession. Sofia is the CEO of Kundo and an ex. Ericsson, Trustly and Airmee. Kundo helps companies make customer service effortless by an omnichannel ticketing system, AI driven solutions and self service excellence.
Sofia provides clear instructions: dedicate resources and outline what you want to achieve. Assemble a team with a few focus areas and start conducting in-depth interviews with customers, recording and summarizing the findings in Slack.
"By doing this, we have achieved significant savings in marketing with much more output, because we know what to say to whom."
This episode is for those looking for ways to reduce marketing costs, increase sales, develop products more cost-effectively, and, last but not least, future-proof your positioning with your dream customers.
OPEX at its best! Enjoy! 🥳.
Link to Sofia's source of inspiration:
Gradvall & Magnus, https://open.spotify.com/show/66oa4cSfIqRCnrHGcJ8iBB?si=ZbmhH8aRSFiYsHusqt5KCQ
Master of Scale, https://open.spotify.com/show/1bJRgaFZHuzifad4IAApFR?si=j5vIL1EFTzy22mNKGmMcoA