Fail n' Grow

How to increase sales without hiring more reps, Theo Zätterström

Episode Summary

Intro 09:41 - Work related f*ck up 14:12 - Today's topic: From guesswork to structured sales execution 43:15 - Outro

Episode Notes

Theo Zätterström has a pretty straightforward way of looking at scaling your sales team successfully.

He has a proven Sales Operating System including like ramp-up, why deals stall, and what actually drives urgency in a process.

✨ Key takeaways:

• Most companies think they’re scaling sales, what they’re actually doing is just hiring more people. 
• If every rep sells differently, you’re not improving — you’re guessing.
• Why selling ROI is often too weak (and why Cost of Inaction actually works. 
• The hidden reason your ramp-up is killing revenue (and how to cut it in half).
   

🎧 Tune in if you want to understand how to increase sales without adding more reps and why most teams are still relying on luck more than they think.