Fail n' Grow

Pricing too low will destroy your market! Alexandru Stan, Tekpon

Episode Summary

- 09:18 > Intro 09:20 > Today's topic: Alexandrus learnings, fails and advices about pricing 35:26 > Mathias Härenstam from Salesonomics ask Alexandru a business related question 46:40 > Outro

Episode Notes

Alexandru Stan has been an entrepreneur for many years and in this episode he shares his beliefs and fails about pricing.

Alexandru is currently the founder of Tekpon, the first marketplace for SaaS companies with a fully transparent pricing model, with a kickback driven business model. Having a transparent pricing model is something Alexandru thinks is important to succeed with Pricing as a Strategy. 

This is a summary for Alexandrus key initiative:

• Ensure customer value is achieved with your product or service
• Focus on Customer Success
• Strive to achieve a win-win pricing level
• Have a maximum of 3 packages
• And how he manage to "destroy a market" buy competing with price

So, tune in! To maximize your pricing strategy.