02:45 > about you 05:55 > how would you describe the Lime journey? 08:27 > favourite drink? 09:22 > fuckup 14:49 > main topic 20:35 > how you position Lime with pricing packaging 22:55 > can you share some fails 28:02 > is there something you could share? 32:11 > 3 months guarantee 37:26 > why is it important to have a right price 40:29 > what do we strive for? 43:35 > something else? 45:27 > who do you get the most inspired by? 46:13 > main challenges? 50:00 > your drink?
Anna Hansen brings extensive experience in customer success and customer retention from her time as CCO at the CRM company Lime Technologies. She is currently serving as the Chief Pricing Officer, offering an intriguing perspective thanks to her background.
In this episode, we delve into Lime's discovery that pricing is another tool for creating successful and satisfied customers. We explore how they have approached finding a pricing model that suits different segments, making them even more competitive in various markets.
This episode is perfect for those looking to start working with pricing as a strategy!