Fail n' Grow

Price your SaaS tool correctly to increase willingness to pay (more) by Ingrid Bonde Åkerlind, Principal Oxx

Episode Summary

- 10:03 >> Intro 10:06 >> Today's topic 41:38 - >> Outro

Episode Notes

Ingrid Bonde Åkerlind is a Principal at Oxx and a former executive at Volumental and BlaBlaCar. Ingrid is a true expert in pricing and has written the complete go-to-market toolkit for Oxx. Oxx is a venture capital firm that partners with the most promising European B2B software companies at the scale-up stage.